Deep Ties
User Experience | Branding
For tie enthusiasts, this retail brand experience is a tie shop that offers a premium tie selection so customers do not need to choose between quality and style thanks to our superior selection and personalization offers.”
Understanding the Audience
Using the 5 E’s method, I was able to lay out my thoughts on what an ideal experience would be for my target market.
Brand Identity
Located in the heart of downtown Detroit, Deep Tie‘s brick and mortar building has lots of windows to allow for an open feel, creating a welcoming space for guests.
The large windows, as well as outdoor light posts act as a billboard for the shop in downtown Detroit, enticing all sorts of guests to the brand.
Banners hung on light posts outside the building utilize tie patterns and confident copy to appeal to a younger audience.
During the enter phase, the target archetype will have the opportunity to research ties right in the Deep Ties website by directly comparing ties and being educated on different tie knots.
The store interior combines the expected feel of a tie store, with pops of color by utilizing brand patterns.
Upon entry, guests are welcomed by staff with a smile and offered something to drink, with the the Deep Ties logo branded into the ice cube.
With each purchase, guests will receive a card indicating how to tie a knot with their new tie.
Upon checkout, guests will be prompted to sign up for Deep Ties newsletters, where they will receive special deals and updates on seasonal collection releases.
When subscribing for Deep Ties emails, guests will be asked their birthday to be celebrated by their new favorite tie brand.
Should users prefer making purchases online, they can also purchase ties through the website, as well as order custom, monogrammed ties.
