Extra Credit Financial
Branding | Visual Prototyping
Create a brand experience for a financial advising service geared towards teachers complete with a brand guideline book.
Understanding the Client
In order to make a brand geared towards teachers, I first put myself in their shoes. What are they going through day to day.
Brand Development
Brand Guidelines
First Contact
Teachers live and work among us, so the best way to make sure Extra Credit's advertising is in front of the right people will be through targeted ads online and through sponsored social media content.
Our Website
After catching the proper audience's attention, they will visit Extra Credit Financial's website.
Follow-Up
Once customers have made contact, Extra Credit Financial employees will use a company wide stationery system, including a signature block to show a consistent face, internally and externally.
